Working Backwards

In previous posts, I have discussed the need to work backwards. Start with your outcomes first and then design your program.

See how this quote from Steve Jobs it applies to the logic model I have been advocating for.

You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try and sell it…..we have tried to come up with a strategy and a vision for Apple, it started with “What incredible benefits can we give to the customer? Where can we take the customer?” Not starting with “Let’s sit down with the engineers and figure out what awesome technology we have and then how are we going to market that?” And I think that’s the right path to take.”



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